Probably the single biggest thing you can do for your long term web site monetization model is to be building an opt-in email list. Your list is the biggest asset that your web site and your business will have over the long term, so building an opt-in email list should be a top priority.

Why? Simple.

90% plus (maybe even as many as 99%) of your site visitors will never come back. But if you have their contact information, you can remind them to come back, or let them know when you have special deals and special promotions going.

Now, you can build your list several ways. The most obvious is to have an opt-in form prominently displayed on every page of your web site. Popups also work well, and are said to increase opt-ins sometimes as much as several hundred percent.

Another effective way to build your list is to publish articles at places like EzineArticles.com and then link back to your site in your resource box at the close of the article. Better yet, instead of linking to your home page, why not link to a squeeze page for your opt-in form?

Until summer, 2006, you could buy inexpensive pay per click web site visitors, and drive it to your opt-in form, but that is no longer true. Well, not exactly, anyway. You can still buy PPC traffic, but it needs to go to a page that delivers the nebulous "visitor value" (which can also include an opt-in form) by offering articles, links, and other content.

Recently, there has been all kinds of buzz about lead generation using coregistration services, which is an entirely viable way to go about list building, especially in the aftermath of the "Google Slap".

In fact, probably two of the best methods of lead generation to build a list with purchased web site traffic is to buy coregistration leads or to attract inexpensive pay per click traffic to landing pages

No matter how you get increased web site traffic, remember to at least post an opt-in form on every page of your site, and if possible offer some sort of incentive for people to fill it out and respond to the confirmation message. Offer them a free report, a discount coupon, or whatever you can to get them on your list.

Long term, the money really is in your list. Build one!

Technorati Tags: web site monetization, opt-in email list, building an opt-in email list, lead generation, landing pages, increased web site traffic

Part of the key to ongoing search engine traffic, as well as human visitors, is keeping your site fresh and growing. But that means you need a continuing stream of fresh website content. Many people turn to private label rights articles for this purpose.

Among the highest quality providers of PLR content, PLRpro is a real bargain, in my opinion. Marc and Daniel combine their disparate talents to offer you something I haven't seen on any other PLR site.

First, of course, is the PLR articles – 440 per month, generally very well written and edited, such that they can usually be used "as is" (although March and Daniel suggest that you rewrite them at least 25% and even show you a simple method for doing it.)

Unlike some PLR sites, PLRpro gives you around 20-40 articles in each niche, instead of just two or three articles per topic. They also strictly limit the distribution of the articles, so that they maintain a higher "uniqueness factor" than most or all other PLR sites.

They also give you some nice-looking header graphics, and a cool tool that allows you to install and configure a blog in a matter of a few minutes. In theory, you could log in, grab your articles and header, install a blog, and have a fresh site running in something like half an hour (unless you rewrite your articles, which is strongly suggested, and might take you another hour or two).

My own experience with customer support has thus far been first-rate. Someone is usually available to answer your questions through their live support desk, or responds to emails within a few hours. I had a couple of issues when I opened my account, and they were resolved immediately through the live help desk.

Another feature of PLRpro that I really like is the ability to commission unique articles from their crack staff of writers for as little as $6 per article. By using the standard monthly articles in combination with some unique content, you can maintain a variety of sites at very modest cost.

The bottom line? This is a class operation and a membership that I treasure.

Technorati Tags: fresh website content, private label rights articles, PLR articles